Nordic Web and Marketing Automation Manager EY Marketing and Communications

Are you looking for a role where you can enhance our digital presence, mainly on the website, and ensure a smooth marketing automation process across platforms? Do you have experience in web creation, marketing automation, and market optimization for the B2B market? Can you produce and interpret web and marketing automation reports, and suggest data-driven actions and optimizations for the Nordic markets? If so, you might be the new Nordic Web and Marketing Automation Manager we are looking for.

The opportunity

EY's external experience, ey.com, is the place to find forward-thinking, inquisitive, topical, opinion-led insights on the most important issues businesses are dealing with today. With the latest transition of ey.com our marketing automation approach will take an even larger part. We are therefore seeking you who have both web site development and creation in mind, automate and personalize communication and allow even more effective tracking, personalization, and engagement.

We are looking for you who are

• Enthusiastic, solution-oriented, and not afraid to take the lead on new initiatives and technical projects.
• Prefers to work in agile workgroups and teams, end-to-end together with marketing and communication experts, as well as independent work and leading teams.
• Skilled project manager, who ensures progress within agreed timeframes.
• Enjoys working based on clearly defined goals and KPIs.
• value working days where you build and publish new content and optimize website and automate where possible.

Characteristics to succeed in the role

• Bachelor's degree in marketing, digital marketing, or equivalent experience.
• 3+ years of experience with content management system and CMS technologies (AEM/AUP (Adobe) preferred).
• Proven experience in marketing automation (Certification in marketing automation platforms is a plus) and leading processes to manage and optimize our content in the B2B-market.
• Strong analytics skills (preferably Adobe Analytics), enjoy digging down into the numbers, and create well perceived web and marketing automation reports.
• Process driven, looking for ways to improve efficiency.
• Comfortable working in a complex, yet dynamic work environment.
• Excellent project management skills with the ability to prioritize and handle multiple tasks and collaboration abilities to work effectively across departments.
• Good communication skills, both orally and in writing in English and Swedish.
• Knowledge from complex, multinational organizations is a plus.

Key responsibilities

• Manage and update the company's website, ensuring it is visually appealing, easy to navigate, and aligned with overall marketing strategies.
• Develop, implement, and optimize marketing automation strategies to support lead generation, nurturing, and conversion goals.
• Design and manage web forms and landing pages that integrate with the marketing automation system for effective lead capture and follow-up.
• Monitor, analyze, and report on website and campaign performance using marketing automation tools, making data-driven decisions to improve efficiency and ROI.
• Collaborate with cross-functional teams to create and test targeted email campaigns, automated workflows, and personalized digital experiences and gather business requirements to advise colleagues and internal stakeholders on how to build successful.
• Analyze and maintain the lead database and segmentation to ensure targeted and timely marketing communications.
• Ensure the website and marketing automation activities comply with legal standards, such as GDPR, CCPA, and data privacy protocols.
• Provide ongoing support and training to the marketing team on the use of marketing automation tools and best practices.
• Stay current with the latest web technologies, MarTech stack and marketing automation trends, identifying opportunities for improvement and innovation.

You will work closely with colleagues in a larger Nordic team with digital skills across various channels and platforms. Further collaborate in a global web network and be part of our large professional environment of +80 people in the Brand, Marketing and Communications department (BMC) in the Nordics. With us you will find an energetic environment with a strong focus on professional development. This is an exciting opportunity to get involved in career-promoting projects.

We have currently been in global transition from Adobe Experience Manager platform to Adobe Cloud, enabling us for even more enhanced MarTech systems. You will participate in the rollout of these new technology to increase the conversions to maximize its potential.

Apply now.

Please submit your CV, cover letter, and any related documentation before May 24th. Should you have inquiries or require more information, reach out to our Hiring Manager Nicoline Sundt at [email protected] or for the recruitment process Jonas Sandström at [email protected]

At EY, we celebrate uniqueness and are committed to fostering an environment where all employees feel valued and can bring their authentic selves. With a diverse and inclusive culture, EY is an equal opportunity employer that encourages applications from all walks of life.

If assistance or an accommodation due to a disability is required during the recruitment process, please contact the Talent Attraction and Acquisition specialist mentioned in this advertisement.

It's yours to build. EY | Building a better working world

EY exists to build a better world of work, and to help create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries deliver confidence through assurance and help clients grow, transform, and operate.

Working across assurance, consulting, legal, strategy, tax and transactions, EY asks better questions to find new answers to the complex problems facing our world today.