Product Marketing Manager

Product Marketing is an important function enabling Mitigram’s execution and positioning on the market, leveraging the union of product knowledge and customer insights. This role will be part of guiding the refinement of our product positioning, value propositions, competitor analysis, market trends, product launches, and sales enablement strategies to ensure they consistently align with our commercial goals.

Key Responsibilities

In this role, you will:

• Build the product marketing capabilities of Mitigram and collaborate closely with senior stakeholders across Product, Marketing, Sales and Customer Success.
• Translate complex product features and enhancements into straightforward, easily digestible frameworks, and devise messaging and strategies tailored to the specific regions in which we operate.
• Support & Enable Sales and Business Development teams: Create content and collaterals that enable the Sales organization to effectively communicate the value of Mitigrams products to clients, partners, and prospects - ensuring that they have the tools to market Mitigram solutions.
• Articulate customer value with compelling product messaging: Develop & maintain differentiated product messaging and positioning that resonate with Mitigrams ideal customer profile and personas.
• Communicate new value to clients, partners, and prospects through successful execution of product launch: Partner with Commercial and Product Management teams to define the product launch strategy considering the best routes-to-market to meet annual targets and launch on time.
• Thought Leadership: Partner with the product leaders, Brand, and subject matter experts to create thought leadership content that increases Mitigrams share of voice, awareness, and authority on the market.
• Be an expert on the market and your customer: Leverage quantitative and qualitative insights from market research, competitive intelligence, and direct customer engagement to inform messaging, go-to-market, and differentiation strategies.

Essential qualifications:

• 5 years of experience in B2B marketing.
• 3 years hands on experience in a Product Marketing Manager role creating marketing contents (within the SaaS or fintech sector).
• Demonstrated success in collaborating across departments, particularly between product management and in-house marketing function.
• A natural aptitude for data analysis and the ability to harness data to craft compelling product narratives.

Preferred qualifications:

• Competence in navigating the intricacies of local market product positioning and messaging.
• Experience in team management and a proven track record of working with senior product and commercial leadership.

Who you are:

As a Product Marketing Manager, your core affinity lies with the ability to understand complex digital products and materialise effective communication around them. Your mindset is geared towards delivering significant value to both commercial teams and their counterparties.

Smart, creative, and persistent, you don't insist on being always right. Instead, your focus is on finding practical and tangible solutions. Your goal is to ensure that the commercial teams have the necessary tools to meet their objectives while adapting to the ever-evolving competitive landscape.

Reference and background checks

As a part of the recruitment process, we will ask the final candidate for a couple of references that it have had or has a work-related relationship with in the last 5 years. We will also conduct a background check.

About Mitigram

Mitigram is one of the most exciting Fintech companies coming out of Europe. Strong growth, among the world’s largest corporates and banks as our clients, and leading investors ensure we have a lot of exciting challenges and opportunities for anyone that joins at this stage.

In March 2020 Mitigram expanded into Asia. Using Singapore as base Mitigram plans to expand rapidly across all of Asia and Oceania.

Mitigram has developed a world leading online marketplace and end to end execution capabilities built for the Trade Finance community. Our product is recognized by thousands of individuals from Montevideo to Shanghai. We are the fastest growing Trade Finance network in the market, and we are looking for someone to help us drive our growth.

Trade Finance itself is the part of banking that supports trillions of dollars’ worth of trade every year, facilitating business between buyers and sellers across the globe.

The Mitigram team is highly diverse with members from 15+ countries from leading institutions in trade, investment, risk management, software, security, and compliance.

Do you feel you are perfect for the role? Welcome with your application today!