Content & CRM Manager

Tiger of Sweden is a Stockholm-based fashion house established in 1903 with a heritage in tailoring. For more than a century Tiger of Sweden has stood for style with purpose, dressing men and women for whom true style is about the confidence to be themselves.

As a Content & CRM Manager at Tiger of Sweden, you will be a pivotal force in driving sales and revenue growth through the creation of compelling content and the effective management of our email marketing channel and CRM function. Your primary focus will be on enhancing the overall customer experience, fostering loyalty, and continually refining Ecommerce and CRM functions. The Content & CRM Manager will report to the Head of Ecommerce and work closely with the eCommerce and Digital Marketing Team. Close collaboration with marketing, IT and customer service is also required.

TASKS & RESPONSIBILITIES

- Initiate, lead and execute the seasonal campaign planning through analysis, sell through reporting and content in line with a commercial calendar.

- Be responsible for the on-site content, through leading the team in product creation straight through to the building of content on site.

- Innovate and optimise content presentation and design on site.

- Research and stay up to date with market trends in UX, UI design.

- Explore and have a curious mindset to stay on top of new Ecommerce and CRM systems - come with ideas and strategies for the business to develop.

- Manage and lead the CRM strategy - through automations, customer segmentation, NPS score and customer personalisation.

- Collaborate with internal and external stakeholders in the development of current and new projects related to CRM and Ecommerce.

- Maintain a clean data set within the CRM platform to ensure qualitive information on the Tiger consumer.

- Work closely with the Performance Marketing Manager and trading specialist to provide forecasts and insights on email as a traffic source.

- Provide ad hoc, weekly and quarterly reports on CRM & content optimization KPIS & OKRs.

- Lead and mentor your direct line reports within content and CRM - with overall visibility and final decision making to their day-to-day tasks and responsibilities.

SKILLS & REQUIREMENTS

- +3 years within an Ecommerce and CRM landscape.

- Ecommerce: Strong knowledge of Ecommerce platforms, online sales channels, digital marketing and customer experience.

- CRM: In-depth knowledge of customer relationship management, customer data management, sales automation, and customer lifecycle.

- Data Analysis: Experience in data analysis, reporting an interpretation to identify trends, opportunities, and areas for improvement.

- Marketing: Understanding of marketing principles, strategies and tactics.

- Sales: Knowledge of sales strategies, customer segmentation and optimisation to drive growth.

- Technical Skills: Ability to manage and optimise Ecommerce websites through content, user experience, customer experience and manage large sets of customer data for optimisation.

- Communication: Excellent communication skills both in written and verbal, managing multiple facets within the role to manage team, set goals and drive performance.

TOOLS & SYSTEMS

- Salesforce Commerce Cloud suite.

- Email Marketing Software such as Voyado, Braze, SF Marketing Cloud.

- Acute knowledge on CMS tools such as page designer, Zmags etc.

- Knowledge and understanding of order management systems and payment gateways.

- Proficient knowledge of all Microsoft Office.

- Data visualization tools such as Tableau, BI.

- Knowledge of Adobe Suite is preferred but not essential.

- Strong communication skills, fluent in English.

ABOUT YOU

- Ability to prioritise tasks, manage multiple projects simultaneously and meet deadlines.

- Have a customer - centric mindset to understand customer needs and preferences to continuously drive to improve their experience.

- Be adaptable and flexible to business needs, priorities, and workloads.

- A detail-oriented personality to ensure accuracy on customer experience and managing large data sets.

- A person who enjoys leading a team, motivating all stakeholders in a project and fostering a positive team culture.

- Be a true collaborator, to work with cross functional teams with a startup mentality.

The position is based in our Head office in Stockholm and is a full-time position. If this sounds like the perfect fit for you? Please don't hesitate to apply by submitting a CV and personal letter in English.

We look forward to receiving your application.