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Filippa K was founded in 1993 and is today a leading Scandinavian fashion brand. The head office is situated in Stockholm, Sweden and there are hubs in Amsterdam and London. The brand is present in 60 markets through its own e-commerce, 40 brand stores and around 600 premium retailers. Filippa K has 350 passionate employees across 7 countries. The company is divided into three key business units: Woman, Man and Soft Sport.

As of 2017 Filippa K is embarking on a new mission to become a company that can win online globally. This has resulted in a restructuring where the traditional retail and wholesale channels have been scaled down to fund an expansion in the own online channel and with global e-retailers. The ambition is to double the size of the company over the next 5 years with a majority of the growth expected to come online. In order to support this journey, we are now looking for a CRM Lead placed in the CRM/Marketing team, reporting directly to the Head of CRM. The position is located at Filippa K HQ in Münchenbryggeriet, Stockholm.

The role

As CRM Lead you will be responsible for improving the customer experience at Filippa K - in order to drive sales and increase brand loyalty. You will be responsible for developing our data driven customer experience and the personalization of all our communication - building on insights that we gather from of our data. Together we work towards the vision of creating a world-class customer experience.

The successful candidate will be a brand-literate, business minded, well organized and highly productive individual with a good understanding of the Filippa K aesthetic and attention to detail.


· Constantly improve and develop our data driven customer experience and communication - based on insights, KPI’s, sales performance and a never ending drive to exceed our customer’s expectations.

· Project lead CRM activities and campaigns from concept to execution and analysis, such as:

- Research trends, customer behavior and new opportunities.

- Analyze data to find opportunities for personalization to improve our customer experience.

- Write and present CRM communication briefs to internal team and external partners and suppliers.

- Organize and deliver content for global and local campaigns.

- Evaluate KPI’s of activities and suggest improvements.

· Set up automated communication journeys, including customer segmentation, dynamic content, email deployment scheduling and trigger email notification.

· Partner with cross-functional team to create overall strategy and sharing valuable customer insights internally around the consumer journey.

· Enhance existing consumer nurture programs, including welcome, onboarding and reengagement campaigns.

Required skills and knowledge

· Bachelor’s degree in Business, Engineering, or equivalent.

· 2+ years CRM experience.

· Experience with sales/business metrics reporting and strong analytical approach to data.

· Excellent commercial awareness, business understanding and understanding of digital customer behavior.

· Understanding of email marketing operations, technology, testing techniques and platforms.

· Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.

· Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize. English in both written and speaking.

· Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics, web tools (such as Google Analytics), full-funnel metrics and business-critical requirements.

· Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced challenging digital environment.

· Passion for the Filippa K brand & products


The role will be located in Stockholm.

The position is a full time, permanent position with start with immediate effect.

Please note that applications are handled ongoing throughout the process. We only accept applications via our career web.

Detta är en jobbannons med titeln "Crm lead to filippa k" hos företaget Filippa K AB och publicerades på workey.se den 24 juni 2020 klockan 15:10.

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